Living generously is a lifestyle.

Our Mission

We believe in a world where people view generosity not as an occasional act, but as a lifestyle. And we know from experience that two simple words have the power to inspire people to be kinder and more giving in their everyday lives:   “Be Generous.”  

What started as a small movement in the Twin Cities is already spreading throughout Minnesota and beyond, and the sky’s the limit. Having a “Be Generous” mindset starts with small reminders on T-shirts, coffee mugs, hats and other common items.  

Join the front lines of our movement. Be Generous. And think of the world we could live in if everyone carried out just one small act of generosity each day.